In the dynamic world of real estate, the power of compelling campaigns cannot be overstated. As the Director of Harrison Agents, I believe that marketing in real estate is not simply about showcasing bricks and mortar; it’s about selling a lifestyle. In this blog, we will explore the undervalued aspect of real estate marketing and how it can be a game-changer in the industry.
Selling a Lifestyle:
When selling a property, it’s crucial to recognise that potential buyers are not just investing in physical structures; they are investing in a lifestyle. At Harrison Agents, we emphasise the need to showcase a region’s unique features, making our marketing materials not just informative but also emotive. Our mantra revolves around making the marketing material so compelling that individuals are willing to jump on a plane to experience the lifestyle firsthand.
Marketing Pitfalls:
Unfortunately, many agents undervalue the role of marketing, settling for basic shots and average copy online. In contrast, we believe in creating a brand for each property, irrespective of its exclusivity. Our goal is for people to discuss the property around water coolers, and we strive for our properties to go viral on social media platforms. We’ve had many campaigns receive thousands of views from national and international audiences because the reach went so wide.
Crafting Compelling Campaigns:
The heart of our approach lies in recognising that real estate is now a creative game. Agents, like us at Harrison Agents, are responsible for developing campaigns that not only inform but also evoke emotions. We understand that the real magic happens when a property becomes more than just a listing; it becomes a story that captures the imagination.
Examples of Our Campaigns:
To illustrate our commitment to compelling campaigns, here are a couple of our recent marketing endeavours:
- Video Campaign 1: This video takes you on a visual journey, not just through a property, but through an experience. It highlights the lifestyle, features, and uniqueness of the region.
- Video Campaign 2: This campaign showcases our dedication to creativity, weaving a narrative that goes beyond the physical aspects of the property.
The Return on Investment:
While cheap marketing may seem like a cost-effective option initially, the long-term benefits of great marketing, such as increased competition and multiple inspections, far outweigh the upfront cost. Real estate, in today’s landscape, demands a creative edge, and we believe that investing in top-notch marketing is a strategy that pays off in both the short and long run.
In a world where competition is fierce and attention spans are short, real estate marketing has emerged as a powerful tool. At Harrison Agents, we’ve embraced the creative challenge, recognising that the essence of selling a property lies not just in its physical attributes but in the lifestyle it offers. By crafting compelling and emotive campaigns, we aim to create a lasting brand for each property, sparking conversations and setting new standards in the real estate industry.
Author: Tom Harrison Director of Harrison Agents